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This website incube.ltd.uk states the following, "For Libraries, Schools and Nurseries." We analyzed that the website also stated " Check out our brand new." It also stated " Back to School Catalogue! Find out more about. Our FREE Design Service! Check out our Case Studies! All of our fabulously funky furniture has been designed with children in mind. Our colourful shelving, vibrant seating, stand-out classroom furniture and stunning accessories will help you to create an environment that will excite and inspire young learners. At Incube we just dont do boring! Shop online or see below for our digital catalogues." The header had Funky furniture as the highest ranking search term. It was followed by school library furniture, colourful shelving, and colourful classroom furniture which isn't as ranked as highly as Funky furniture. The next words they used was instant library pack. inspire young learners was also included but might not be understood by search engines.